April Leadership Institute: Brand Building for Schools 

Brand Building for Schools 

Presented by: Rhodes Branding

Through this engaging and interactive seminar with Rhodes Branding, Alabama’s district leaders and educators will learn the four essentials of brand building for schools: Positioning, Narrative, Service, and Identity. Facilitators will utilize a fictional profile of an Alabama K-12 district, leading participants through collaborative activities, including performing a competitive analysis and developing a value proposition (Positioning), developing brand messaging and using brand storytelling as a strategy (Narrative), drafting a value proposition (Service) and ultimately developing a brand archetype (Identity). These small group exercises will facilitate the application of K-12 brand-building strategies, preparing participants to strengthen their own districts’ K-12 brands and communicate their unique value to their communities.

April 9 – Marriott Shoals – Florence
April 10 – Marriott Legends – Prattville
April 11 – Baldwin Co. Virtual Secondary School – Daphne

Online Registration Coming Soon!

FREE for Leadership Institute System Subscribers!

CLAS offers system subscriptions for the Leadership Institute series to school systems. If your system is a paid subscriber, any school system employee can attend at no charge. Non-system subscribers and non-members may attend for a fee. Attendees may earn credit toward a PLU or receive a certificate toward clock hours.

Special accommodation requests must be submitted to the CLAS Professional Learning office 30 days in advance of the event. Email requests to pd@clasleaders.org.

Training can be used as clock hour credit or as one activity for the following PLUs:

Standard II: Teaching and Learning	Standard IV: Diversity
PLUACLD1055	PLUACLD1254