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SUMMARY:April Leadership Institute: Brand Building for Schools 
DESCRIPTION:Brand Building for Schools \nPresented by: Rhodes Branding\nThrough this engaging and interactive seminar with Rhodes Branding\, Alabama’s district leaders and educators will learn the four essentials of brand building for schools: Positioning\, Narrative\, Service\, and Identity. Facilitators will utilize a fictional profile of an Alabama K-12 district\, leading participants through collaborative activities\, including performing a competitive analysis and developing a value proposition (Positioning)\, developing brand messaging and using brand storytelling as a strategy (Narrative)\, drafting a value proposition (Service) and ultimately developing a brand archetype (Identity). These small group exercises will facilitate the application of K-12 brand-building strategies\, preparing participants to strengthen their own districts’ K-12 brands and communicate their unique value to their communities. \nApril 9 – Marriott Shoals – Florence\nApril 10 – Marriott Legends – Prattville\nApril 11 – Baldwin Co. Virtual Secondary School – Daphne \nOnline Registration Coming Soon!\nFREE for Leadership Institute System Subscribers!\nCLAS offers system subscriptions for the Leadership Institute series to school systems. If your system is a paid subscriber\, any school system employee can attend at no charge. Non-system subscribers and non-members may attend for a fee. Attendees may earn credit toward a PLU or receive a certificate toward clock hours. \n\n\n\nNot a Subscriber/Member of CLAS\n$80\n\n\nNot a Subscriber/Not a Member of CLAS\n$250\n\n\nDistrict Subscriber of Leadership Institute Series\n$0\n\n\n\n  \nSpecial accommodation requests must be submitted to the CLAS Professional Learning office 30 days in advance of the event. Email requests to pd@clasleaders.org. \nTraining can be used as clock hour credit or as one activity for the following PLUs:\n\n\n\n\n\n\n\n\nStandard II: Teaching and Learning\nStandard IV: Diversity\n\n\n\nPLUACLD1055\nPLUACLD1254
URL:https://clasleaders.org/event/april-leadership-institute-brand-building-for-schools/
CATEGORIES:CLAS Conferences and Events,Leadership Institute
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ORGANIZER;CN="CLAS":MAILTO:events@clasleaders.org
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