Tiger Trending Marketing Media
Demopolis City Schools
Principal, Mr. Blaine Hathcock
Superintendent, Mr. Kyle Kallhoff
Located in the Black Belt of West Central Alabama in a rural community of less than 7,000 people, Demopolis High School sought to create a simulated work experience for students. Utilizing the Marketing and Broadcasting programs at the school, students
collaborated to create Tiger Trending Marketing Media. Marketing students produced presentations and advertising packages to sell to local industry executives and community businesses. Packages included video commercials, radio ads, and social media
packages. Broadcasting students presented their capabilities to produce and edit high-quality video, audio, and social media advertising to area businesses. Once services were agreed upon, broadcasting students created products based on requested
specifications. Students experienced the technical skills of creating packages, selling products, recording, editing, and producing multimedia. They also practiced soft skills of collaboration, communication, meeting deadlines, and teamwork. In addition
to the for-profit media packages, Tiger Trending Marketing Media students collaborated to create a marketing campaign focused on highlighting the great happenings at Demopolis High School and a tourism campaign for the Demopolis Area Chamber of Commerce.
This program resulted in an increase in work-related opportunities and corporate partnerships for Demopolis High School.